"When we strive to become better than we are; everything around us becomes better too.”

Paulo Coelho (1947-)

Clarity: Clarity of purpose, mission, goals, opportunities, skill sets, macro and micro influences, personalities, product viability, market, revenue and runway realities.

Integrity: Integrity of beliefs and behaviours embedded into decisions, goals, purpose and subsequent actions

Holistic: Everything is related and the whole must be greater than the sum. As the mind informs the body, the body informs the mind. Business elements are inextricably wedded to all elements. Short and long term outcomes are impacted.

Doing well by doing good: continuous improvement and striving to leave every situation, person, interaction and project better. “Always leave everything, even when you walk out of a room, better than you found it.”

Pay it Forward: Percentage of all revenues directly supports a variety of non-profit initiatives.

* “Holism (from ὅλος holos, a Greek word meaning all, whole, entire, total) is the idea that all the properties of a given system (physical, biological, chemical, social, economic, mental, etc.) can not be determined or explained by its component parts alone. Instead, the system as a whole determines in an important way how the parts behave. The term holism was coined in 1926 by Jan Smuts.” "The whole is different from the sum of its parts" Aristotle in Metaphysics